Classic cars are all about style.
So when I wrote website copy for Kimball Stock I tried to lay on a thick slab of stylish, sexy prose.
Kimball Stock specialize in car photos (they’ve got probably the biggest collection on earth) and they asked me to fill in some descriptive content that would draw the audience in.
I’m not a car guy, strictly speaking. (My idea of a “nice car” is a station wagon with enough room to fit all the kids’ junk on a cross-country road trip). But I can appreciate the beauty of an awesome car.
So I tried to get in the car lover’s mindset, and write descriptions that were both edgy and elegant.